Finding leads is always one of the biggest challenges for realtors.
You spend hours on outreach, follow up, and marketing but the right prospects don’t always come to you. In 2025, technology makes it easier to capture leads, manage your pipeline, and keep your business growing.
These tools help you stay organized, connect with buyers and sellers faster. Here are the top 10 tools agents use to generate leads and grow their business.
8 Tools Realtors Use to Generate Leads This Year
KVCore gives you an all in one platform for lead capture, follow up, and marketing. You can run ads, manage your database, and set up automated responses that keep new leads engaged. Many brokerages use KVCore as their main system for daily activity.
You can create home search pages, squeeze pages, and landing pages designed to pull in buyers and sellers. These pages feed directly into the CRM, which saves you from manual tracking. It helps you spot leads that are ready to talk.
KVCore’s automation keeps your pipeline warm even when your schedule is full. You can set tasks, reminders, and smart campaigns that respond to each lead instantly. It reduces the risk of losing people who need a fast reply.
Zillow continues to attract a large share of online home shoppers. Premier Agent gives you access to buyers who are already searching in your local market. This makes it easier to start real conversations with people ready to move.
The platform gives you insights into buyer behavior. You can see what homes they viewed and what areas interest them. This helps you tailor your outreach without guessing.
Zillow also sends you real time alerts so you can follow up the moment a lead engages with a listing. The speed of response often makes the difference between booking the appointment and missing the opportunity.
DealJoy.AI gives you a done-for-you system to generate leads, get listings, and support your farming efforts.
The platform gives you exclusivity in a zip code, so no other agents can claim the same leads. Everything stays organized in one dashboard. You can see which leads are active, track responses, and review conversation history. This helps you focus on the prospects most likely to convert.
Agents rely on DealJoy.AI because it cuts down on manual prospecting. Outreach runs consistently throughout the week, keeping your pipeline active even when you’re busy with showings, listings, and other client work.
4. Redfin Partner Program
Redfin connects buyers and sellers directly to partner agents in each area. These leads come from people already browsing homes, which makes conversations easier to start. Many agents use this as a steady supplement to their pipeline.
The dashboard organizes all inquiries in one place. You can see property views, questions, and activity history. This helps you respond in a way that fits what the lead wants.
Redfin leads tend to convert at a steady pace because the users are active home shoppers. The platform also gives you notifications the moment someone reaches out. Fast response times help you secure appointments with minimal effort.
5. Connections Plus
Realtor.com sends real time inquiries from buyers who contacted the site about specific homes. These leads move quickly because they already have a property in mind. This gives you a clear starting point for your outreach.
You can respond inside the app or through your CRM. The conversations stay organized, which helps you avoid missing follow ups. This increases your chances of turning an inquiry into a showing.
Connections Plus works well for agents who want fast moving buyers. The platform gives you steady activity in competitive markets. It works as a good balance to long term nurturing tools.
6. Facebook Lead Ads
Facebook Lead Ads give you low cost leads while letting you target your local area. You can run ads for buyers, sellers, or home valuations. The form captures contact information with only a few taps.
The leads go straight into your CRM, where you can set up automated follow up. This saves you from manually copying information. You reach leads instantly while they still remember the ad.
Many agents use Facebook to build a pipeline of early stage prospects. These leads take more nurturing, but the volume stays high. Over time, you create a strong base of future clients.
7. Google Local Services Ads
Google Local Services Ads appear at the top of search results when someone looks for a local real estate agent. It is the classic lead gen tool that remains effective to this day. You pay per lead instead of per click, which helps manage your budget.
These leads often convert well because people searching on Google tend to be ready to talk. They are actively looking for an agent rather than casually browsing. This gives you a strong advantage when you respond quickly.
Your profile includes reviews, contact details, and verification badges. These help build trust before the lead even reaches out. The setup makes it easier for you to book appointments without a long pitch.
8. CINC
CINC helps you run ads, capture leads, and manage long term conversations. It brings your marketing and follow up tools into one place. The system gives you structure during busy weeks.
The CRM shows you which leads are active and ready for outreach. You can track conversations and set reminders for follow up. This keeps you on track even if your pipeline grows quickly.
Agents use CINC for both short term and long term lead plans. It supports paid campaigns and nurture sequences. The mix helps you stay consistent without extra manual work.
Take Control of Your Leads This Year
Are you already using some of these tools in your business or are you thinking about trying them out?
Needless to say, you can capture more leads, secure listings, and stay ahead without spending every hour prospecting with the right tools.
Start taking small steps today, experiment with tools that work for you, and trust that consistent effort will pay off because it always does!
You have the skills to grow your business; there’s nothing stopping you from reaching your
goals with the right strategy!
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